2019-03-06T05:44:08Z
2021-12-14T17:29:43Z
content strategy
Content strategy is a broader concept than content management, because it entails more than merely "managing" content, but also concerns the governance, life cycle, technical minutiae, as well as things like style guides for the voice and tone of (usually textual) content.
Content strategy is a strategic design discipline that concerns itself with the management and organizing of mainly, but not necessarily exclusively, written text. Practitioners of the discipline, which is closely related to information architecture and user experience design, can range in capabilities along a spectrum of editorial to technical concerns.
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